About Us (Download Our Profile)

Ajax Electrical Sales Company was founded in 1931 after the original owner branched off from the Ajax Specialty Company, a manufacturer of extension cords and cord sets. Over the past 70 plus years, Ajax has had offices in St. Louis, Missouri, Little Rock, Arkansas and Memphis, Tennessee. During this time period, the company has won numerous awards; “OUTSTANDING SALES PERFORMANCE”, “REP OF THE YEAR”, “QUOTA BUSTER”, “MV PERFORMER” and many more.  

Other achievements as a group include recognition for total support of the St. Louis Electrical Board, Board of Directors (S.L.E.B.), The Womens Electrical Board (W.E.B.), Presidency of the Local Electrical Reps Organization (E.R.O.), Co-Chairman St. Louis Electrical Board Veterans Organization, membership in the local chapter of N.E.C.A. and a long lasting membership since the founding of N.E.M.R.A.

The concept of “Team Selling” is put into action with an innovative program that shares financial success and encourages cooperation on distributor, contractor and specification efforts. Four full time reps work the market demonstrating a strong commitment to spec work.

 On line communication with manufacturers provides up to the minute information on warehouse in transits, shipments, billing and stock availability.

Success and Strategy

Ajax Electrical Sales Company, established in 1931, has partnered with industry leading manufacturers.

We have maintained a long relationship with the manufacturers we represent through a strict concept of selling, starting with the specification of products and coordination of sales through our mutually valued electrical distributors.

Our organization's success is due to the dedication of our employees. Our success is also attributed to the concept of adhering to ethical selling practices. We are respected in the electrical industry for our professional work ethic.

Our strategy has been to maintain integrity and professionalism in every aspect of the selling process. Our commitment to our manufacturer partners is to present their products and programs in accordance with their interests and objectives.


Sales Staff

Outside Sales:	Tom Luedde, Mike Chierek, Jim Roach, and Kevin Luedde
Inside Sales:	Rose Luedde